IWF Participation

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Permalink Reply by John Fawcett on January 25, 2010 at 8:33am

It's a shame that the bigger wood machine companies decide to drop out entirely and not just downsize. We have seen the smaller regional shows practically disappear in the last four years and I'm afraid that's what is happening to the big shows. (Vegas, Atlanta). Part of this has to do with high expenses to rewards but also to controlling the market through investing in inhouse shows. I'm not sure what your product is but hardware companies usually have less expenses than hooking up machines with air and electric and the products need the type of face to face exposure that shows provide. My company is a small to medium size machinery distributor and we have about 2000 ft. of space. AWFS was a bust as far as recovering costs but still was descent for marketing and servicing our customers which is very important to us . Don't know yet what we will do for IWF????

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Permalink Reply by James Lewis on February 15, 2010 at 3:38pm

I know that the big players are a draw, but from a Lean perspective (I'm a Lean consultant) productivity improvement is not about utilizing the latest and greatest technology, it's about maximizing the resources a company already has. So, I hope you will all plan to attend the show and continue to exhibit. Otherwise you are going to miss out on a most exciting presentation on the Lean Business Philosophy and how Lean can make our industry the dynamic World player that we used to be. It's the smaller companies that make our industry big. Be there or become a statistic in our shrinking industry.

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