Sawdust Soup

Marketing windows to adventurous customers

We attended an adventure travel expo recently and noticed that Andersen Windows had an exhibit at the trade show-like exhibition. At first, they seemed out of place amid the exhibitors from Nicaragua and Zambia.

But when you think about it, someone who is going to the Galapagos probably has the cash to install nice windows in their home. Where are your customers hanging out?

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