Marketing your work using suppliers' logos
I've seen a lot of cabinet shop websites where they prominently display logos for some of their major suppliers, such as hardware companies like Blum or Grass, solid surface brands, finish brands, or even sheet goods. On first blush, that seems like a good idea because it seems to add professional credibility to your business. But then I read this interesting discussion that argues effectively for disappearing any logos but your own from your website and marketing materials. One of the key points was this: "The goal of your website is to get people curious to want to learn more about you (not your suppliers). Wouldn't you rather get a call from someone wanting Brand X (that you don't carry) so you could ask them why they love Brand X so much? Then you can try to position one of the brands you do carry which offers similar benefits." There were some other solid points raised, too.
What do you think? Is there an advantage to attaching your marketing to other brands?
Views: 50
Tags: branding, custom_cabinets, suppliers, website_marketing
Comment
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Comment by Advanced Cabinet Systems on August 2, 2012 at 1:58pm -
While I get the concept of getting the opportunity of making a sale of "Brand Y" when the customer wanted "Brand X", I also believe that customers want resources. Marketing has changed from its traditional platform with the introduction of the internet, social media, smartphones, and tablets. We live in the age of Google where people want information as fast as they can get it.
To add your suppliers on your website in this day in age is a good idea because it allows the user to find the information they need and makes you look like a more reputable company by being a resource. Another benefit is that you can possibly make a deal with your suppliers to put a link of your website on their website as well; this will benefit your SEO ranking.
The modern client seems to shy away from companies that don't have a social media presence or hold on to supplier information and industry documents as if they were trade secrets; that mentality is a thing of the past.
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