I had a conversation with a man a few weeks ago about a friend of his who had started a custom woodworking business.
This person was a great woodworker, the man said, producing wonderful work. But he had not been able to make it as a successful businessperson, and was now working for a large company in middle management.
I told him that much of our audience was in a similar situation. They had great woodworking skills, but sometimes fell short in business management, bidding, pricing, and sales, advertising and marketing.
Yeah, he said. His friend was bad in all those areas.